September 30, 2024 – If you have purchased Breyers Natural Vanilla ice cream over the past eight years, you may be eligible for a cash payment as tha company has agreed to an $8.85 million settlement without admitting any wrongdoing. The settlement was reached in response to a class action lawsuit against the owner of Breyers and Conopco, Inc, an advertiser. The lawsuit alleged the ice cream was labeled “vanilla” as if its flavor came only from the vanilla plant, but the ice cream also contained flavoring from non-vanilla plant substances.
Although the two companies named in the lawsuit deny any wrongdoing, they have set up a settlement fund containing $8.85 million to compensate customers.
Cash settlements will be awarded to anyone who submits valid claim forms by February 19, 2025. Valid claims with proof of purchase will receive $1 per product (no limit), and valid claims without proof of purchase will receive $1 per product (limit 8 per household). Click on the link below for a claim form.
Vanilla Ice Cream Settlement Claim Form
The court also ruled that the companies must develop a new product formula that does not include vanilla derived from non-vanilla plan sources within 12 month of the settlement’s finalization.
