Temu and Shein Set to Raise Prices

April 18, 2025 – Starting April 25, 2025, Chinese-founded e-commerce platforms Temu and Shein will raise prices for U.S. customers in response to new trade policies implemented by President Donald Trump. These policies include a 145% tariff on Chinese imports and the elimination of the “de minimis” exemption, which previously allowed goods under $800 to enter the U.S. duty-free. The exemption’s removal, effective May 2, significantly impacts both companies, which have relied on low-cost, high-volume shipments to offer budget-friendly products to American consumers.

In customer notices, both Temu and Shein attributed the impending price increases to rising operating expenses due to these policy changes. They encouraged shoppers to make purchases before April 25 to take advantage of current pricing. While neither company specified the exact price adjustments, the hikes are expected to affect a wide range of products, from clothing to electronics.

Analysts suggest that despite the price increases, Temu and Shein may still offer competitive prices compared to other retailers. However, the new tariffs and policy changes could alter the dynamics of the U.S. e-commerce market, potentially affecting consumer behavior and the competitive landscape.