So Long Best Western Hello Red Roof

SULPHUR SPRINGS, TEXAS, January 10, 2024 – Red Roof®, the leader in economy lodging, has announced the opening of the Red Roof Inn & Suites® Sulphur Springs, Texas, at 1521 Shannon Road East.

Owner Valor Hospitality LLC invested more than $250,000 in renovations to the property, which included updating guest room furniture and adding new in-room amenities.

Conveniently located off I-30, the 70-room Red Roof Inn & Suites Sulphur Springs offers guests free Wi-Fi, a continental breakfast, a seasonal outdoor pool, a business center, a guest laundry facility, free coffee in the lobby as well as a microwave and refrigerator in every room. Red Roof Inn & Suites Sulphur Springs is a pet-friendly hotel.

The hotel is close to Hopkins County Museum and Heritage Park, Northeast Texas Children’s Museum, Coleman Park, Cooper Lake State Park and Texas A&M University-Commerce. Sulphur Springs Municipal Airport (SLR), Terrell Municipal Airport (TRL), Dallas Love Field Airport (DAL) and Dallas/Fort Worth International Airport (DFW) are a short drive away.

Red Roof Inn & Suites Sulphur Springs, Texas, participates in RediRewards® from Red Roof that goes beyond free nights with benefits members can use every day! Members may use their RediPoints on the RediShop catalog for gift cards and/or other merchandise; RediSave 30% on their room rate when they combine points with other payment; and have RediAccess to discount coupons across thousands of retail, entertainment, and service categories. The Red Roof Inn & Suites Sulphur Springs also participates in Red Roof’s RediClean® program, designed to help keep guests and staff safe.

About Red Roof

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 60,000 rooms in nearly 700 properties in the U.S. and internationally in Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering the best experience and value in the lodging industry. Red Roof is pet-friendly, as one well-behaved pet is welcome per room nationwide at no additional cost*. Ranging from economy to midscale, the Red Roof portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, with enhanced amenities in clean, modern, comfortable rooms; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Red Roof’s dual-branded properties, providing guests and franchisees increased flexibility and added value. Red Roof offers franchisees Genuine Relationships. Real Results.® – a unique owner-operator experience establishing common ground with franchisees. Guests can go Beyond Free Nights® with the Red Roof industry-leading loyalty program, RediRewards®. Hospitality goes beyond the hotel room through Red Roof’s ESG program, Purpose With HeartSM— an umbrella for operating behaviors and policies— and Red Roof’s legacy social responsibility program, Room In Your HeartSM. For reservations, visit redroof.com, call 800.RED.ROOF, or download Red Roof’s free app for iOS and Android devices.

Red Roof’s Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

*Pet accommodations policy may vary at some locations. To verify a hotel’s pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.